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Advanced Methods of Marketing Research
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Routines Of Decision Making
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Marketing in the 1980's Changes and Challenges 1980 Ama Educators' Conference Proceedings
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Marketing Theory and Practice : 1989 AMA Winter Educators' Conference
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Philosophical and Radical Thought in Marketing
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Recall, Recognition, and the Measurement of Memory for Print Advertisements (Classic Reprint)
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1989 Ama Winter Educators' Conference "Marketing Theory and Practice"
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Advances in Consumer Research
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Routledge Companion to Modern Marketing Research
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Recall, Recognition, and the Measurement of Memory for Print Advertisements (Classic Reprint)
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